Covid-19 Update


From Friday 3 December, Porirua City is at the orange setting of the traffic lights protection framework. This means some changes to the way we work and live, protections are in place to help minimise the spread of Covid-19 in the community. Find out more

For up to date information about alert levels, community cases, and getting tested visit and

Council facilities & services Covid-19 welfare information Small business support

News - bowl of cereal on newspaper


We know how important it is to keep in touch. We publish news in lots of different ways. These are our official media releases, local news and articles provided to local papers.

Setting the record straight on Porirua City's rebrand

news - porirua city logo

There has been a lot of coverage in the media about our rebrand, which was launched in April 2017. 

We want to set the record straight and give some context as there’s been some misreporting.

Our logo is not the smiley face avatars that we have used since 2017 on social media to make ourselves easily identified on Facebook and Twitter. Our avatars did not cost $98,000. The cost of these was $875.

The image above is our logo, which is just a small part of our full rebrand and the associated costs for this are outlined below. 

We’re proud of our brand which is more than a logo and how we look, it’s everything we do and the way we interact with our customers. Our goal was, and continues to be, putting the customer at the heart of all we do. Our brand helps residents know what the council does and where their rates are spent.

Our brand is focused on the place we live. It helps promote Porirua as a visitor destination, attract new businesses and investment, attract new families to the area, promote pride among residents and encourage locals to spend more time and money enjoying their city and Council services. It can help create jobs and opportunities, support growth and local businesses and change the reputation and perception of our city.

Our brand reflects our city, uses friendly welcoming language, colours from our natural environment, bilingual signs, inclusive first person images, user-friendly websites and is consistent and recognisable across the city. Our brand is strong, authentic and realistic.

Below is a breakdown of the branding costs.

Strategy development, brand development, and brand guidelines


Design of collateral, print templates, electronic templates, animation, stationery, advertising, banners, certificates, rates letter and assessments
(includes the social media avatars described above)


Brand architecture, naming and design for Te Rauparaha Arena (including Arena Aquatics, Arena Fitness, Arena Events, Arena Activities, Cannons Creek Pool) and Porirua City libraries (including five branches)


Photo library based on the new brand look and feel (includes the creation of content which is used Council-wide)


Update to brand guidelines incorporating work done in the gradual roll-out



7 Aug 2019